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Thursday, October 1 • 15:45 - 16:35
Keeping your Apache Project's Independence and Brand - Shane Curcuru, Apache Software Foundation

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Wondering what to do about the new BestHadoopNews.com website? Don't know how to approach your employer's plans to launch BigCo's SuperLucene product? Need help keeping your Apache project moving in the right direction in the face of corporate raiders? Brand policing and dealing with third parties improperly using your Apache project's brands is a difficult topic to raise. Find out about the existing PMC Branding Reporting Guidelines, and have a chance to ask the expert questions on how to approach third parties. Learn about the kinds of uses of Apache project brands that are OK or are nominative use, and the ones by hungry companies that can take control of the project away from the PMC. The strong independent reputation of your project and Apache overall relies on every PMC policing their own brand effectively and fairly. Get help here!

Speakers
avatar for Shane Curcuru

Shane Curcuru

Founder, Punderthings Consulting
Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator. Shane's Punderthings consultancy is here to help both companies and... Read More →


Thursday October 1, 2015 15:45 - 16:35
Mikszath

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